Embark on a journey as Hot Producers Only Magazine delves into the intricate world of RTBWEST, the musical virtuoso known as RUNTHATBACKWEST. From the quiet corners of Moreno Valley, CA, RTBWEST has transcended the confines of conventional beats, weaving an auditory tapestry alongside West Coast luminaries such as R3 Da Chilliman, Stoneda5th, OTM, and EBK Young Joc. In this exclusive article, RTBWEST unravels the layers of his musical genesis, the trials of the industry, and the profound impact of branding on a producer's trajectory.
Early Harmonies
At the tender age of 7, RTBWEST's entrée into music was an unconventional one — a Ps2 game called Magix Music Maker, a catalyst that ignited his innate passion for beat creation. This childhood exploration set the stage for an evolution that would see him transition from experimental beats on a gaming console to the sophisticated realm of digital production at the age of 18.
Navigating the Murky Waters of the Music Business
The corridors of the music industry are fraught with pitfalls, and RTBWEST, through his journey, discovered a hard truth – not all that glitters is gold. Trust, a rare commodity in this landscape, became a precious lesson learned. The producer's resolve to take himself seriously and navigate the treacherous waters of discerning good business from bad has become a guiding principle, echoing through each collaborative venture.
The Alchemy of Branding
In a digital age saturated with content, RTBWEST emphasizes the transformative power of branding for music producers. He articulates that a robust brand not only amplifies exposure but also serves as an irresistible magnet for artists. Beyond technical prowess, a distinctive name and brand become a beacon, beckoning collaboration and creating an identity that reverberates through the industry.
Roots as a Sonic Tapestry
Moreno Valley, CA, may not be a traditional hub of musical fame, but for RTBWEST, it's the crucible that forged his identity. Collaborating with R3 Da Chilliman, the duo unearthed a unique sonic signature, defiantly resisting the allure of bigger city labels. The essence of their sound is deeply rooted in the struggle of their city, turning adversity into the catalyst for innovation.
Eclipsing Shadows in 2020
The tumultuous year of 2020 served as a crucible for RTBWEST's career. As the pandemic shuttered doors, he found opportunity in adversity. Job loss paved the way for a resurgence in his dedication to music. The success of "Risk Takers" on Soundcloud, in collaboration with R3 Da Chilliman, became the rallying cry that propelled them to treat their craft as a serious vocation.
Resilience Forged in the Furnace of Failure
Failure, to RTBWEST, is not a deterrent but a crucible for growth. Rather than succumbing to the industry's initial indifference to his beats, he doubled down on his commitment, investing time and resources into refining his craft. His story is one of resilience, where failure is not the finale but a stepping stone toward distinction.
Words of Wisdom for Aspiring Architects of Sound
For emerging producers, RTBWEST extends a compelling manifesto: Break free from comfort zones, forge alliances through networking, and embrace the symphony of failures. His counsel is to craft beats that defy conformity, collaborate with emerging talents, and fearlessly pioneer new sounds.
Lessons Echoed by Triumph
Success, to RTBWEST, is not a static destination but an ever-evolving journey. The crescendo of triumphs has taught him the art of persistent labor and the importance of celebrating both minor victories and grand achievements. His narrative is a clarion call to savor the journey, appreciating each note in the symphony of success.
Sonic Masterpieces and the Unveiling of "The New West"
Among RTBWEST's repertoire, the standout gem is "Criminals & Locs" by Stoneda5th, a harmonious convergence of experimental elements. The production, born in the intimate confines of his grandmother's house, resonates with a fusion of country aesthetics and rap vigor. RTBWEST invites the world to explore his debut album, "The New West," a testament to the audacious spirit of a producer on the cusp of redefining the sonic landscape.
Connect with RTBWEST
For those eager to follow the beat of RTBWEST's rhythm, join the journey on Instagram.com/runthatbackwest & Twitter.com/runthatbackwest. Immerse yourself in the kaleidoscopic sounds of "The New West" on platforms like Apple Music, Spotify, and more.
RTBWEST's saga is more than a chronicle of beats; it's a testament to the transformative power of music. His journey, marked by resilience, innovation, and a refusal to conform, resonates as a symphony of inspiration for aspiring producers. In a world teeming with echoes, RTBWEST emerges as an architect of sound, crafting not just beats but an indelible legacy that echoes through the soul of the new West.